REVIEW 25 minutes

Bluehost vs. 1&1 IONOS

Last updated: Author Scott Whatley

Bluehost vs. 1&1? That's a question that has bothered us, and a lot of people too, for a while. However, we found a way to solve it. How? By purchasing plans from the two hosts, testing performance, and doing a ton of research.

We'll be comparing the main metrics like customer service, performance statistics, and pricing to decide which host is the best. At the end of our comparison, we'll give a final verdict on which one we think offers the most value at the best price. Importantly, you don't have to agree with us. You can come to your own conclusion, and you'll have the data to do it right here.

But first, let's check out these hosting companies.

Bluehost vs. 1&1 IONOS Overview

1&1 was founded in Germany in 1988. Owned by United Internet, 1&1 provides a lot of services from domain registration to SSL certificates, cloud hosting and a lot of other hosting related services. The company has two headquarters: one in Chesterbrook, Pennsylvania and the other in Montabaur, Germany. With approximately 2,000 employees, 8 million customers, 90,000 servers and ten datacenters, 1&1 is a hosting giant.

Bluehost is a pretty big deal as well and was founded in 2003 by Mark Heaton and Danny Ashworth. The company is based in Utah and was bought by Endurance International Group (a company that owns almost half of all the hosting companies that you've heard of) in 2010. The company offers domain registration, and a lot of different hosting services, just like 1&1.

Popularity Comparison

With over eight million customers, 1&1 is clearly the more popular hosting provider. Interestingly, the base of 1&1 is in Europe, not America. So when it comes to popularity within the United States, Bluehost wins hands down.

But the world is bigger than just America, so overall 1&1 is the more popular choice.

But these aren't things you should care about. There are more important metrics to consider. For example, which host is faster?

Bluehost vs. 1&1 for Performance

To test the performance of Bluehost and 1&1 we'll be looking at the performance scores of two important metrics: Speed and Uptime

Uptime

We bought plans from both 1&1 and Bluehost, set up our sites and filled it with dummy content. After that, we tested for uptime over a four-month period. Here are our results.

UptimeBluehost.1&1.
October100%99.97%
November100%100%
December99.98%99.98%
January99.99%100%

As you can see, both posted impressive uptime, and you aren't likely to have any problem with either company concerning this. However, with a 99.99% uptime, Bluehost certainly has better uptime than 1&1.

Uptime Guarantee

Uptime is fickle, and with most providers, you're generally a server failure away from hours of downtime. In that case, you'd need an insurance policy.

Bluehost offers no uptime guarantee. That means if you have hours of downtime, you get no refunds whatsoever. Unlike Bluehost, 1&1 does offer an uptime guarantee – although you'll have to dig through pages of terms and conditions to find it. 1&1 offers a 99.99% guarantee and claims that users will be compensated if uptime doesn't reach that threshold. However, for compensation to be given, you would have to prove considerable downtime before being allowed to claim compensation.

Speed

Before we look at the results of our speed test, it may be instructive to check out other factors that contribute to the amazing speed for both Bluehost and 1&1. The first of such factors is whether the host has CDN or not.

CDN

For those who don't know, CDN means Content Delivery System and it refers to a connection of proxy data centres that keep a cached version of your website on their servers. This connection of data centres are spread across the world so when someone needs to visit your site, the content can be delivered to them faster from a proxy server than from the server of the web host.

Bluehost and 1&1 make use of Cloudflare CDN, however, you'll have to activate the CDN yourself after purchasing a plan. Importantly, you may need to configure CDN before it starts working properly

Data Centers

Bluehost only has data centers within the United States and that may be a limitation to speed. 1&1, on the other hand, has data centres in Europe and America.

TTFB

Here's a look at our results.

LocationBluehost1&1
New York.189ms228ms
Sydney321ms267ms
Los Angeles201ms285ms
London450ms129ms
Singapore498ms231ms
Amsterdam240ms262ms
Vancouver497ms297ms
Chicago288ms365ms
Arizona259ms281ms
Virginia291ms271ms.
Bangladesh.723ms.489ms
Mumbai.951ms.591ms

1&1 managed to come out on top with the fastest response time, scoring an average of 340ms. That's really fast and could even compare to extremely fast hosts like A2 Hosting and SiteGround. Bluehost isn't slow either and managed an average response time of 431ms.

Load Impact

In order to see whether the speed figures that we were getting were a fluke or not, we decided to put both our sites through load impact tests.

We sent about a hundred virtual requests to our sites and monitored speed to see how the platforms reacted under huge traffic. 1&1 did very well, maintaining stable speed throughout, while Bluehost had a minor dip when the number of virtual visitors reached fifty. That didn't last for long, and Bluehost soon recovered.

Ease Of Use Comparison

The best hosts are easy to use and offer freebies that make you just want to use them. Let's see how easy to use Bluehost and 1&1 really are.

Sign-up Process

We start here. Signing up with Bluehost was easy for us, and we only had to click through 4-5 pages of forms to get to checkout. The payment was easy too, and our payment was confirmed in about three minutes. The whole process was over in five minutes or less.

The same could be said of 1&1 IONOS. Signing up was really easy, our payment was confirmed in term and our account was set up in about five minutes. However, Bluehost's sign-up process was definitely easier.

User Interface

In our opinion, the best user interface is cPanel. Let's see what Bluehost and 1&1 think about that.

Bluehost makes use of a highly customised version of cPanel that is highly intuitive and easy to use. We had no problems navigating and were able to find important sections with little or no trouble.

1&1, on the other hand, makes use of a proprietary user interface. While proprietary doesn't mean bad, it may mean confusing for users with experience with popular interfaces like cPanel and Plesk. The interface was intuitive enough, and it gave us no problems. However, if we had to choose, we would go with Bluehost's cPanel.

Free Site Transfer

We think that all hosting plans should come with at least one free website transfer. A lot of hosting companies agree with us, but there are also a few who do not.

Bluehost is one of those companies who do not agree. To have Bluehost migrate a site for you, you're required to pay $149.99 fee. This covers the migration of up to five websites and 20 email accounts. If you ignore the fact that it isn't free, this is actually a good deal as other hosts like GoDaddy and DreamHost charge far higher. You can always move your site yourself too, but you should know what you're doing before you try it, if not you can subject your site to hours of downtime.

1&1 doesn't offer a free site migration program, and if you're going to move your website from another host to 1&1 you're going to have to do it yourself. Although they have a fairly easy to understand article on how to migrate WordPress sites, it can prove to be rather you're not an experienced user.

Free Domains

Almost all hosts offer a free domain in addition to hosting plans. Let's see if our hosts do that.

Bluehost is also a domain registration company, so with every hosting plan, a free domain (for a year) is offered. Like Bluehost, 1&1 also offers a free domain for a year with free us, .ca, .com, .net, .org, .info, .me, .biz, .online domain extensions.

Apps Integration, one-click installation, and Marketplace

Bluehost and 1&1 have one-click installation for WordPress and popular apps like Joomla, Drupal and Magento. There is also access to a marketplace where you can purchase professional services, plug-ins and update your apps. In this regard, Bluehost and 1&1 have roughly the same infrastructure. There isn't a discernible difference in the quality of apps integration, ease of installation and access to the marketplace.

Staging Environments

Staging environments are great tools for inexperienced users, as they allow you to make changes to a version of your site that isn't live. It's like a trial version environment where you can test run your ideas and see their effects without necessarily running the risk of making bad decisions on your live site.

Bluehost offers access to a one-click staging environment in their WordPress and Shared Hosting plans while 1&1 doesn't offer automatic staging environments on lower-tier plans. Only the WordPress Pro plan of 1&1 comes with an automatic staging environment.

You needn't worry too much about the lack of a staging environment, though. You can create one yourself on a subdomain.

Website Builders

If you'd like to build a website yourself, Bluehost has got you covered with direct access to the Weebly site builder. The site builder is free, but you can only create a maximum of 6 pages. If you'd like to create more pages, you will have to upgrade to the Weebly professional plan which costs upward of $3.29 depending on the plan you want.

We've used the Weebly site builder on some of our projects before and we can say that it is easy to use, has a great drag and drop functionality and is great for beginners. If you'd like to check out other providers who offer Weebly exclusively, you could read our Bluehost vs. HostMonster comparison article.

1&1, on the other hand, makes use of their own website builder called 1&1 My Website Builder which is a really ingenious name if you choose not to think about it. MyWebsite is a website builder that is great for small businesses and professionals. The website builder works like most professional builders and offers you a template that you can populate with your own content using drag and drop technology. However, moving things around on the page can be nerve-wracking as the editing interface only works in sections. The MyWebsite builder has two plan tiers which are the Website and Stores plans.

The website plan costs a dollar for the first month and five dollars for subsequent months while the Store plans start at $15 for five months.

Basically, the Weebly website builder is great for beginners because it allows you to get your job done quicker. However, 1&1 is great for users with a bit more experience who would like a bit more flexibility in the creation of their website.

If you were to ask us the best website builder of the two, we would go with Weebly.

Money-Back Guarantee

If you choose the wrong host for your project, you can get your money back, only if it is within the stipulated guarantee period.

Both Bluehost and 1&1 offer thirty-day money-back guarantees which aren't extraordinary especially when you compare it to a company like DreamHost that offers a 97-day money-back guarantee. You can check out how Bluehost stacks up to DreamHost if you want to.

Limitations

There are some limitations on these money-back guarantees. For one, if you receive a free domain, it is non-refundable. About fifteen dollars will be deducted from your refund by the two companies. In addition to that, you are not entitled to prorated refunds. That means that if you cancel a long-term plan after thirty days of purchase, you get no refunds on your payment.

Money-back Guarantee – Draw: There's nothing much to say about this. Neither host impressed us and they offered nothing spectacular. This section has no winner.

Bluehost vs. 1&1: Customer Support and Reliability

Great customer support can be the difference between a great hosting experience and a terrible one. That's why we decided to check out the customer support quality of the hosts we're comparing.

Bluehost and 1&1 have the regular support channels which are live chat support, phone support and ticketing/email support. All these channels are open 24/7.

1&1 Personal Consultant System

1&1 has a somewhat different approach to customer support. When signing up, you get to choose a personal consultant who you will go to, through live chat or phone, for all your support problems.

Customer Support Test

The first thing we look at when testing live chat support is the wait time. Bluehost had us wait for under five minutes all of the times we attempted to connect to a live rep . The live reps that we spoke to were friendly, cordial and were able to answer both basic and complex questions fairly well. The support wasn't as great as that of WP Engine or SiteGround, but it was good enough. To a large extent, it was the same with phone support.

The story was markedly different with 1&1. The big idea behind a personal consultant system is that you're able to build a personal relationship with your customer support rep but that, at least in our case, was clearly not so. The wait time was consistently over ten minutes, the quality of support wasn't great, and most times we had to find solutions to our problems on our own. It was simply not good enough. Phone support was more of the same.

Knowledge Base

Bluehost and 1&1 have great knowledge bases that are easy to navigate. They are filled with tutorials and articles that ought to solve the basic questions that you may have.

Security Comparison

The internet is a scary place, and as such, you should always keep your information safe. We'll be looking at Backup policies, SSL certificates, and website security of the hosts we're comparing to see exactly how good they are at keeping your information safe.

SSL Certificates

There are several kinds of SSL certificates. While the premium ones go for a price, companies like Let's Encrypt, have managed to provide SSL certificates for free. With Bluehost, all hosting plans come with a free SSL certificate from Let's Encrypt. 1&1 also provides a free SSL certificate, but they only provide one per domain. So if you purchase a plan that allows you to have multiple websites, you can only use the free SSL certificate on one of those websites.

Backups and Restores

Backups are important, and the best hosts don't make it hard for you to back up your files.

With Bluehost, customers are advised to create and manage their own backups. However, if you cannot do that, you can purchase Codeguard directly from Bluehost for a domain starting from $32.95 per year.

Bluehost's top tier plans like the Pro Shared hosting plan and the Choice-Plus WordPress plan come with Codeguard already installed.

Asides that, Bluehost runs backup on accounts at their discretion. This means that backup is not guaranteed and is in addition to their terms and services. Additionally, Bluehost deletes backups that are older than thirty days.

1&1 creates daily backups of your space, however, the backups are only available for six days. After this they are overwritten as 1&1 doesn't offer redundant backups. If you want data backups for a longer period, you can create them yourself through Back-Up & Restore with PHP Script or Importing with phpMyAdmin. You have the option to restore your backups through the Webspace recovery option.

Website Security

All hosts have firewalls to protect their servers, but those can be breached. To offer an extra layer of security for you, many hosts provide SiteLock, a site security solution. SiteLock scans your website for malware 24 hours a day and reports them to your email in real-time.

Unfortunately, SiteLock is only offered on Bluehost as an add-on and users have to pay extra to have access to it. It starts from $32.04 per year.

1&1 also makes use of SiteLock, but they also have additional security measures as well. 1&1 also offers browser security, two-factor authentication and email security.

Bluehost1&1
Free SSLYesYes
Domain privacy$11.88/yeahNo
BackupNo or CodeguardYes
DDoS protectionCustomCustom
Anti-Spam E-mailPostini/SpamExpertsSpamExpert
Anti-malwareCustomCustom
Vulnerabilities ScannerNoNo
Starting from$2.95$4.00

Bluehost vs. 1&1: Pricing and Plans

We'll be comparing the Shared hosting and WordPress Pro hosting plans of both hosts to see which one offers the best value for money.

Shared Hosting Plan Comparison

Bluehost offers four Shared hosting plan tiers which are the Basic, Plus, Choice Plus and Pro plans. 1&1, on the other hand, has three Shared hosting packages which are the Essential, Expert and Business plans.

Basic Plans: Basic Plan vs. Essential plan

The Essential plan from 1&1 comes with one website, 10 GB of storage, 10 email accounts (2GB storage per account), a single SSL, and a capacity for 50 visitors per minute. The plan costs $4 per month.

Unlike other hosts, 1&1 doesn't come with extra baggage like higher renewal pricing and such. However, this means that the initial pricing of their basic plan is higher than most. Asides that, the Essential plan doesn't offer terrible value for money. Let's see if Bluehost can do better.

The Basic plan from Bluehost comes with 1 website, 50GB of SSD storage, unmetered bandwidth, a free SSL certificate, one free domain, 5 parked domains and 25 subdomains. This plan costs $2.95 per month (renewal after three years cost $7.99 per month).

For the first three years, this deal is great. However, when it's time to renew, you end up paying more than double the price for the same value. It's not a terrible deal, but it isn't a great one either.

Bluehost Basic1&1 Essential
Websites1Unlimited
SSD Storage50GB10GB
BandwidthUnlimitedUnlimited
SSL CertificateYes(free)Yes
PerformanceStandardBasic
Domain included1 (included)Yes
Anti SpamNoYes
Domain Privacy11.88No
SitebackupNoDaily
Dedicated IPNoYes
Starting from$2.95$4.00

Middle Tier Plans: Plus and Choice Plus Plans vs. Business Plan

Bluehost's middle-tier plans are the plus and choice plus plans and they have roughly the same specs. The Plus plan comes with unlimited websites, unlimited SSD storage, unmetered bandwidth, a free SSL certificate, unlimited subdomains, unlimited parked domains, Spam Experts (an email protection add-on) and 1 office 365 Mailbox free for thirty days. The plan costs $5.45 per month while renewal costs $10.99.

The Choice-Plus plan is basically the Plus plan but with the addition of domain privacy and Codeguard basic. The initial price stays the same at $5.45 per month while the renewal price jumps to $14.99.

At $5.45, unlimited website and storage is great value for money. At $10.99 it is less so, and at $14.99 it isn't so at all. However, since the Choice-Plus plan has extra security features included, it is the plan that I would recommend if you were to go with Bluehost. Let's see how the Business plan of 1&1 measures up.

The Business plan from 1&1 comes with unlimited websites, unlimited storage, unlimited databases, fifty email accounts, a free domain for a year, and is optimized for 200 visits per minute. The plan costs 1$ for the first month and is priced at 8$ for the remaining months. Compared to the initial pricing of Bluehost, this deal is a bad one. Ultimately, we think Bluehost offers the best deal because the Choice and Choice Plus plans to pack more or less the same power as the Business plan and still remain cheaper.

Bluehost Plus1&1 Business
WebsitesUnlimitedUnlimited
SSD StorageUnlimitedUnlimited
BandwidthUnlimitedUnlimited
SSL CertificateYes(free)Yes
PerformanceStandardLevel 2
Domain includedUnlimitedYes
Anti Spam1Yes
Domain Privacy11.88No
SitebackupNoDaily
Dedicated IPNoYes
Starting from$5.45$8.00

High Tier Pricing: Pro Plan vs. Expert Plan

The Expert plan from 1&1 comes with all the unlimited specs of the Business plan plus unlimited SSL, SiteScan Malware protection, a content delivery system, a capacity for 500 visitors per minute, and a hundred email accounts. The price of this plan is $14 per month.

Since this plan comes with all the specs maxed out (except for email accounts of course) and extra security, it isn't a terrible deal. However, it is far from being the best one and many other hosts offer better.

The Pro Plan from Bluehost comes with all the features of the Choice-Plus plan plus 2 Spam Experts, a dedicated IP, and higher processing ability. This plan costs $13.95 for the initial term but costs $23.99 for renewal.

The Pro Plan is great and comes with everything you'd need to run your site. However, after three years, the value for money becomes sketchy. Would you be willing to pay $23.99 per month when you could pay $14 for roughly the same service?

Bluehost Choice Plus1&1 Expert
WebsitesUnlimitedUnlimited
SSD StorageUnlimitedUnlimited
BandwidthUnlimitedUnlimited
SSL CertificateYes(free)Yes
PerformanceStandardLevel 5
Domain includedUnlimitedYes
Anti Spam1Yes
Domain PrivacyFreeNo
SitebackupCodeguard basicDaily
Dedicated IPNoYes
Starting from$5.45$14.00

WordPress Hosting Plan

WordPress Pro plans are for users who want to host WordPress based accounts with great performance. WP Pro plans come with faster load times, smarter AI assured updates and top-notch security. Let's see which of these hosts offer the best deals on WordPress plans.

Bluehost has three managed WordPress hosting plans which are the Build, Grow and Scale plans. 1&1 has a WP plan too, and they come in three tiers called the One, Advanced and Agency plans.

Basic Plans Comparison

The Essential plan from 1&1 comes with space for one WordPress website, 25GB SSD, 1 vcore/ 2GB RAM, Daily Cloud backups and AI-Checked updates. The plan costs $9 per month.

For the specs listed, $9 is a bit on the high side. However, that's the thing with WordPress exclusive plans. Their value does not lie so much in specs but in ease of use and safety. Let's see how the Build plan compares.

The basic plan from Bluehost comes with Jetpack site analysis, a marketing center, daily scheduled backups, malware detection and removal, domain privacy + creation, 100+ free WordPress themes and 1 office 365 mailbox free for 30 days. All Bluehost WordPress plans come with unlimited subdomains, websites, domains, and web storage. It also comes with a free staging environment and zero traffic limits.

With these sites, domains, web storage and extra security, this plan is actually worth the price. Although the renewal price might make you doublethink, it is still cheaper than what a lot of other hosts offer. It may be more expensive than the One plan from 1&1, but it comes with a better value for money.

1&1 WordPress EssentialBluehost WordPress Basic
Websites11
SSD Storage25GB50GB
BandwidthUnlimitedUnlimited
SSL CertificateYesYes
Domain included1Yes
Anti SpamYesSpamExperts
Domain PrivacyNo$9.90
SitebackupDailyYes
Dedicated IPNo$4.00
Starting from$9.00/m$3.95

Medium Tier plans Comparison

The Plus plan from Bluehost comes with all the features of the Build plan plus Bluehost SEO tools, Jetpack ads integration, 10GB video suppressor, Blue Sky Ticket support (you get access to Bluehost's special hands own expert WordPress customer support staff), Business review tools, and Jetpack premium. All these will cost you just about $3.95 per month for the first three-year term.

This plan is expensive, but it packs a lot of extras. Extra security and extra business tools will help you run your WordPress site in a better way. The fact that it has unlimited sites, storage, traffic and staging environments means that it is a decent deal.

The Business plan from 1&1 comes with one WordPress project, Unlimited storage, 2 vCores/ 4GB RAM, Daily cloud backups, AI-Checked updates, Varnish based CDN caching, and Malware protection. The plan costs $11 per month.

Yes, the Business plan comes with a lot of extra protection, but for $11 per month, you would expect at least unlimited websites. Neither is available. The Plus plan offers more value for sure.

1&1 WordPress BusinessBluehost WordPress Plus
Websites2Unlimited
SSD Storage100GBUnlimited
BandwidthUnlimitedUnlimited
SSL CertificateYesYes
Domain included2Yes
Anti SpamYesSpamExperts
Domain PrivacyNo$9.90
SitebackupDailyYes
Dedicated IPNo$4.00
Starting from$11.00/m$5.95

High Tier Plan Comparison

The Pro plan from 1&1 comes with 5 WordPress projects, Unlimited SSD Storage, 6 vCores/ 19 GB RAM, daily cloud backups, AI-Checked updates, Vanish based caching and CDN, SEO Toolkit and Malware Protection. This plan costs $15 per month.

While the plan is certain to offer faster load times, ironclad security and will be a lot easier to use, we are still not convinced that it is a plan worth $15.

The Choice Plus plan from Bluehost comes with everything in the Plus plan with Jetpack Pro included, unlimited backups and restore, PayPal integration, Elastic search, Blue Sky Chat support, and unlimited video compression. All these cost $5.95, pretty cheap from our point of view.

At almost half the price of the Pro plan and with arguably better specs, the Choice Plus plan comes out as the obvious choice.

1&1 WordPress ProBluehost WordPress Choice Plus
Websites5Unlimited
SSD Storage200GBUnlimited
BandwidthUnlimitedUnlimited
SSL CertificateYesYes
Domain included5Yes
Anti SpamYesSpamExperts
Domain PrivacyNo$9.90
SitebackupDailyYes
Dedicated IPNo$4.00
Starting from$15$/m$5.95

Bluehost vs. 1&1: Major differences

  • 1&1 has a personal consultant customer support system, Bluehost doesn't.
  • 1&1 has data centers in two continents, Bluehost only has data centers in America.
  • 1&1 provides better speed for your site than Bluehost.
  • Bluehost has better support infrastructure than 1&1.
  • Bluehost makes use of cPanel, 1&1 doesn't.
  • Bluehost makes use of the Weebly site builder, while 1&1 have their own proprietary site builder.

Final Verdict Winner: Bluehost or 1and1 IONOS?

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