COMPARISON 28 minutes

WP Engine vs. Bluehost

Last updated:
Author Scott Whatley

Today, we are going to be looking at Bluehost vs. WP Engine. As usual, these two hosting providers will be going head to head on different aspects, and in the end, we get to see a winner. This is going to be an in-depth and unbiased comparison between WP Engine vs. Bluehost and we are going to see exactly what makes them special – and exactly why one should be chosen over the other.

Update February 2020:  There's a promo going on right now, check out this discount page, and get the special promotional price of $2.95/month! At the moment this is the best discount you can find, make sure to take advantage of it before registering!

Bluehost vs. WP Engine: A Complete Overview

Do you think that it's a big deal for a content management system that powers over 30% of the internet to recommend a particular hosting company? We do. That's why we are going to start with that – Bluehost is one of the three officially recommended hosting providers by WordPress. What does this tell us? You'd probably be better served if you hosted your WordPress site with Bluehost.

This doesn't tell the whole story, though. Founded in Utah by Matt Heaton and Danny Ashworth, the company started operations in 1996 and has grown to be one of the biggest names in the hosting industry today. Bluehost has a variety of plans from shared hosting, WordPress, to VPS and dedicated hosting services. Soon enough, as is becoming the trend in hosting today, Bluehost was acquired by EIG, a firm that owns most of the hosting companies.

Unlike Bluehost, WP Engine doesn't offer a wide range of services. It is a specialized WordPress hosting provider that only offers the option for managed hosting. This means that WP Engine only offers WordPress hosting – no other content management system can be set up on WP Engine servers. WP Engine's major selling point is convenience. People who buy WP Engine's hosting plans don't need to worry about installs, updates, security patches or Plugins.

Popularity Comparison

As we also stated over and over in our Bluehost Review, this is hardly a contest. There are only a few providers more popular than Bluehost and WP Engine isn't one of those. Not that it matters in any case, many times popularity just means a huge marketing budget, not a great performance.


When you purchase a shared hosting plan, you must have some basic expectations. At the top of the list must be great uptime and great speed. Your website must be accessible and it must be accessible quickly. So how do Bluehost and WP Engine measure in terms of speed and uptime? (Check out the WP Engine Review for more in-depth stats about WP Engine Performance over the past year).

Bluehost Speed Tests

We purchased a basic Bluehost plan and went to work on determining the average speed of the hosting giant. We were mildly surprised by an average speed of 461ms. This is surprising because most of the narrative surrounding Bluehost has always pointed to sluggish speed. The narrative is that Bluehost is a cheap option with great features but less than average performance. Clearly, this isn't true, at least in terms of speed.

However good Bluehost's speed is, though, it isn't quite at an elite level. Google says that response time should be at most 200ms for maximum performance, and Bluehost was rarely able to give us that. The problem, perhaps, is with Google, as we've tested a lot of shared hosting providers and very few were able to average less than 200ms. We also sent about 100 virtual users to the site and the speed remained stable. So Bluehost has comfortably above-average speed and can handle traffic well.

WP Engine Speed Tests

WP Engine has CDN enabled on all their plans and has up to nine data centers in London, South Carolina, Sydney, Belgium, Taiwan, and Hong Kong. We also purchased a WP Engine plan to run speed tests, although we had run some tests on them a while ago when we awarded them the #1 Bluehost Alternative spot, we wanted to be sure that nothing has changed since then.

From WP Engine's admin portal, you can run performance tests to check out exactly how your website is doing in terms of load speed and response time. We measured an average TTFB (response time) of 291ms. This is better than almost all of the providers that we've tested. The average full page load speed blew us away too, coming in at 478ms. So, 99 out of 100 times, your website is fully available in less than half a second.


What is the main job of a hosting provider? To keep the website up and running. So let's check out the uptime of both Bluehost and WP Engine and see how they measure in relation to each other.

We tested Bluehost’s Uptime

Throughout our testing period, Bluehost showed no signs of slowing down. An uptime of 99.99% is probably the highest that a company can promise – and very few actually deliver on that promise. But here is where Bluehost shocked us. We recorded a 99.99% uptime, further shattering the narrative that Bluehost doesn't offer great performance. However, unlike most shared hosting companies in the market, Bluehost doesn't offer an uptime guarantee. This means that if uptime were to suffer, users can only complain, there is no path of redress or compensation. If Bluehost continues providing great uptime, though, we don't see why this should be a problem.

We tested WP Engine's Uptime

WP Engine also provided top-notch uptime through our testing period. 99.99% isn't so easy to achieve, but both of these giants are showing us that it can be done. An uptime of 99.99% means about only 4 minutes of downtime per month and 48 minutes of downtime per year. Is that negligible? We would hope so, yes. WP Engine does one thing better than Bluehost, though.

The provider has a 99.95% uptime guarantee, which isn't very much as most hosting providers tag theirs at 99.99% but it is better than nothing. What this means is that if you notice that WP Engine's uptime has gone below 99.95%, there's a path of redress and you're eligible for some compensation. However, you have to be certain that the downtime experienced was not as a result of scheduled or emergency maintenance or major events.

BluehostWP Engine
January 2020100%99.99%
December 201999.98%99.99%
November 201999.99%100%
Uptime guaranteeNo99.95%
Starting from$2.95$25.00

Ease of Use for Bluehost compared to WP Engine

Very few people would want to make use of a hosting service with a complicated backend or user interface. Even advanced users sometimes want to get things done as quickly as possible without needless tinkering with codes.

Bluehost Ease of use

Bluehost makes use of cPanel, the generic and most popular hosting interface. It isn't just cPanel, though, as Bluehost has customized its features to allow for even easier manoeuvering by users. Everything you will need to get started, such as one-click installs are readily available on the dashboard. Popular content management systems like Drupal and Joomla can also be installed with one click.

If you're new to the world of hosting, Bluehost has got you covered with Weebly, a website builder that has a drag and drop functionality that will help you get your site up in no time at all. Everything you need to set up and manage your account is located in one place, so it is unlikely that newbies will get “lost” on different pages.

Bluehost's added features include:

  • My sites – a feature that allows users to control multiple websites with one account;
  • Marketplace – a feature that allows users to buy professional services, add features and functionality to websites, buy new add-ons and themes, etc;
  • Email and Office – a tool that allows you to access any productivity tools bought and access cloud-based word processing, email clients from Microsoft or Google, and spreadsheet tools.
  • Bluehost also offers free SSL certificates and domain names on basic plans so that new users have fewer upsells to pay for.

WP Engine Ease of use

WP Engine does not use cPanel as other big hosts such as Hostgator or Bluehost do. While WP Engine's proprietary user interface is intuitive and easy to use in its own right, it may take some time getting used to it. WP Engine's User portal displays the number of storage, visitors and bandwidth that has been used. Ideally, this sounds like a good thing until you remember the fact that WP Engine's plans have no “unlimited” options like most other hosting companies.

As far as we could see, that was the only problem we could find with WP Engine's backend. The frontend had more issues for us, though. First of all, we found it difficult to navigate. As most providers do, we were bombarded with a lot of features, but it doesn't mean very much if users cannot understand all the information being given.

To make the job of users easier, WP Engine automatically upgrades WordPress when minor patches are released. When major updates are released, WP Engine tests the update to make sure they are safe before recommending them to users. Users interested in upgrading their WordPress application with major updates have the option of getting help from experts provided by WP Engine. This ensures that the process is quick and efficient.

All plans are provided with a staging area. In this area, users can test run changes made to their websites without actually making those changes on the live version. In addition, it allows a seamless update resulting in no downtime. Users of WP Engine do not have to worry about plugins, updates, installs and all of that – all that is needed to get their WordPress account online is a one-click installation.

WP Engine has a tool called “Application Performance”. This tool provides code-level visibility to assist developers in troubleshooting faster, optimizing WordPress experiences, and increasing development agility. The main function of this tool is to give the IT team the visibility needed to build and maintain a great WordPress digital experience. WP Engine offers the Genesis Framework and access to more than 35+ premium themes. In contrast, Bluehost only offers access to eight themes.

WP Engine doesn't offer domain registration or email hosting. To have access to those services you'd have to purchase them from another provider.

For some reason – the official narrative is that “alien plugins” can cause problems with WP Engine's infrastructure, WP Engine has a compiled list of disallowed plugins. Some of the most popular disallowed plugins are:

  • EWWW Image Optimizer
  • Related Posts plugins like YARPP and Similar Posts
  • Broken Link Checker
  • Backups plugins like WP DB Backup and BackupWordPress
  • Caching Plugins like Super Cache and W3 Total Cache.

Money-Back Guarantee Policy

After choosing a web host, signing up for a plan, it is possible to have a change of heart. It is possible to look at the quality of the service provided and think that you would be better served with a different company. What happens then?

Will your money be refunded? And how long is the period where refund requests can be made?

Bluehost Refund Policy

Bluehost has a 30-days money-back guarantee policy. If payment is made for a plan, a maximum of thirty days is allowed to explore Bluehost services and decide if you are interested in sticking with them. If refund requests are made, the request will be made honored under three conditions:

  • Firstly, any request for cancellation made after thirty days will not be honored.
  • Secondly, refunds can only be made on hosting costs, not on other domain products.
  • The last condition is that a fee of $15.99 is deducted if a free domain name has been received. Before signing up for Bluehost services, it is important to be aware of these conditions.

WP Engine Refund Policy

WP Engine has a 60- days money-back guarantee on its scale, growth and startup plans. This means the sign up for WP Engine is risk-free and if the services offered are found to be unsatisfactory, full refunds are guaranteed as long as they are made within the period of the first sixty days.

Bluehost vs WP Engine: Customer Support and Reliability

One of the most important aspects of a company is the quality of customer support that they have. Are customer service reps responsive? Are they knowledgeable? Does it take forever to get a hold of them? How effective, overall, is their customer service infrastructure?

Bluehost Customer Support

Bluehost offers a knowledge base, live chat support, ticketing system, and phone support. All these are reportedly available 24/7, so they've got the basics right. We tried out their live chat support and endured varying degrees of wait time – never more than seven minutes though. Could this be better? Yes, but it isn't exactly terrible and a maximum of seven minutes isn't an age of wait time to endure. The reps we got a hold on were friendly, willing to help and knowledgeable. However, we couldn't help but notice that some of our more technical questions were not replied quickly.

Bluehost has a special customer care feature called Blue flash. This feature is made especially for WordPress users and it comes free with all plans. According to Bluehost, “Blue flash is powered by a team of WordPress experts specifically trained to assist with everything from getting started with WordPress and installing plugins to account navigation and initial set up questions”. Sounds great, right? We think so too. Users can simply contact Bluehost's 24/7 support team at 844-741-1192 and ask to begin their Bluehost Flash call. Regardless, Bluehost's customer support structure is sound and would solve most customer's problems satisfactorily.

WP Engine Customer Support

WP Engine, like Bluehost, is known for its exceptional customer support. Generally, we've discovered that smaller hosting services usually have superior customer support. This makes us appreciate the nature of Bluehost's customer support even better because it's such a big company.

WP Engine has over 200 service experts on hand to handle customer questions. Customers have the choice of round the clock live chat support, 24/7 phone support (on select plans), a dedicated billing support section for addressing questions regarding accounts, and a knowledge base that is filled with tutorials and articles on how to handle common problems.

However, there is a tiny problem with WP Engine's phone support – it is only offered to customers on plans higher than the Startup plan. To us, this sounds kind of weird because users who buy the Startup plan are most likely inexperienced users who need support more than any other demographic.

WP Engine provides one-on-one support – at least that's what they claim.

We tried the live chat channel and connected to a live rep in less than three minutes so we didn't have to wait long. That's a good sign. The representatives that we spoke to were friendly and knowledgeable – exactly what you would expect from efficient customer support.


Not only do you trust your hosting provider to keep your site up and easily accessible, but you also trust them to keep your website secure. That is why the security measures taken with any basic plan is important.

Bluehost Security Features

Bluehost provides a lot of security features by default such as SSL certificates from Let's Encrypt and a domain privacy feature that hides private information from public WHOIS listing. This stops hackers from using personal information of users. Bluehost also has Sitelock that helps to prevent malware attacks.

Bluehost also has Codeguard, a form of protection that provides daily backups (Bluehost doesn't do it itself, and not all shared hosting plans have Codeguard installed) of your files in case your website gets hacked. Bluehost also has Postini from Google, a tool that provides spam protection for your email so that you are protected from suspicious-looking emails.

You can also protect your account from being hacked into with Bluehost's two-factor authentication with a six-digit code. However, most of Bluehost's high-end security features like Sitelock and Codeguard only come with higher-tier plans, not basic ones.

Bluehost believes that website security is a shared responsibility (and we agree), and in line with this thinking, customers are provided with a checklist of things they ought to be doing to protect their websites.

It is to be noted that Bluehost doesn't guarantee backups – although your website may be backed up occasionally as a courtesy if you do not have a Codeguard installed plan. What this means, basically, is if you're on a cheaper plan, Bluehost may do you the favor of backing up your website, but they are under absolutely no obligation to do so. Bluehost also doesn't offer any assistance with site restoration if your site gets hacked.

WP Engine Security Features

WP Engine offers customers a number of high-end security features to equip their website with. The first is something that Bluehost doesn't offer, at least not directly, and it is free automatic updates. WP Engine carries out daily backups and has a one-click restore option in case anything happens to your website. Like Bluehost, WP Engine also offers free SSL certificates from let's Encrypt on all their plans.

Automated patching and updates are also offered. The core of WordPress is automatically patched so you don't have to worry about being exposed to vulnerabilities. For example, IP addresses that are known to belong to hackers or spammers are automatically blocked from accessing your site.

WP Engine developers keep a close eye on plugins (they've even had some disallowed entirely because they've proven to be unsafe) so that users are safe from plugins that may expose them to trouble from mischievous characters. Web application attacks are dealt with almost instantaneously before they affect the core of their customers' websites.

WP Engine also has protection against DDoS attacks, brute force attacks, and JavaScript/SQL-injection attacks. And if by chance your WordPress site is hacked, WP Engine fixes it at absolutely no charge. Which should be a big deal, but is something we think is the bare minimum.

If your hosting provider cannot protect your website, the least it can do is to fix your account after the damage has been done.

BluehostWP Engine
Domain Privacy$11.88No
BackupCodeguardDaily Backups
E-mail spam protectionSpamExpertsNo E-mail
two-factor authenticationYesYes
PriceFrom $2.95From $25.00

Bluehost and WP Engine: Plans & Pricing

To be honest, price is what most people look at before choosing a shared hosting plan. This is because, while there are genuinely terrible hosting providers out there, most of the companies in the business actually offer quite decent services. So the price is what differentiates most providers one from the other – at least to most people. That sort of thinking, though, would mean missing out on objectively superior deals. This is because the truth is that some shared hosting services offer more value for less and others less value for more. Take it from us; there is always a better deal. Nine out of ten times at least.

Bluehost Plans & Pricing

In the spirit of looking for the better deal let's take a look at two of Bluehost's categories of plans – their shared hosting plans and their WordPress Pro plans.

Bluehost has four shared hosting plans and they are Basic, Plus, Choice Plus, and Pro plans.

Let's look at what the quality that their lowest tier plan, the basic plan, packs.

Low-End Plans

The basic plan costs $2.95 (or lower because of different discounts running throughout the year) per month and has the following features:

  • 1 website
  • 50GB of storage
  • Unmetered bandwidth
  • Free SSL certificate
  • 1 domain
  • 5 parked domains
  • 25 subdomains

The next plan on the ladder is the Plus plan which costs $5.45 per month. (It normally costs $10.99). The plan comes with all the features of the basic plan plus the following:

  • Unlimited websites
  • Unlimited storage
  • Unlimited domains
  • Unlimited subdomains
  • Unlimited parked domains
  • $200 marketing offer
  • Spam experts.

At $5.45 per month, this plan packs some real power.

Medium Plan

The next plan is the Choice-plus plan. The plan costs the same as the Plus plan (although renewal is pegged at $10.99). It has all the features of the Plus plan and comes with the following extras:

  • Site backup- Codeguard basic

It looks like Codeguard basic is a huge upgrade. We don't understand why we have to pay so much for “guaranteed” backups – a service that WP Engine offers for free, though.

High-End Plan

The most expensive shared hosting plan is the Pro plan. An initial subscription costs $13.95 per month (renewal fees start from $23.99 per month) and it has all the features of the Choice-plus Plan plus high performance. We presume that this means better speed and the capacity to support a higher number of visitors.

There's one more thing. We aren't entirely sure whether this is a good or bad thing but we are sure that it is something that prospective customers of Bluehost ought to know. The initial prices that are so sweet and so low are only available for those who intend to buy annual (at least three years) plans. In addition to this, there are no plans shorter than twelve months available so if you want to make use of Bluehost you'd have to be ready to stick with them for a year or more. Inconvenient? Most likely.

Bluehost WP PRO Plan

Bluehost's WP pro (a WordPress managed hosting plan) has the three plans which are the Build, Grow, and  Scale plans. The build plan costs $19.95 per month initially, and $29.99 on renewals. It comes with Jetpack Site Analytics (Basic), 100+ Free WordPress themes, daily scheduled backups, Malware detection and removal, and domain privacy plus 1 office 365 mailbox – free thirty days. This plan is great for beginners looking to build a professional WordPress Website.

The Grow plan comes with an initial price of $29.95 and a renewal fee of $39.99. The plan comes with all the features of the Build Plan plus Jetpack Premium Included, Business Review Tools, Bluehost SEO Tools, Jetpack Ads Integration, 10GB video compression, and BlueSky Ticket Support. This is a great plan for people looking to grow their WordPress audience from a few hundred visitors per day to thousands per day.

The Scale plan is for those interested in running an eCommerce WordPress website. It normally costs $59.99 but an initial plan can be bought at a discount price of $49.95. The plan comes with everything in the grow plan plus Jetpack Pro unlimited backups and restores, PayPal integration, unlimited video compression, and Blue Sky Chat support.

Bluehost's mixes the magic of great pricing with the bliss of variety, providing the perfect (or almost perfect, as we believe there is always a better deal) collection of shared hosting plans with the very competitive prices.

WP Engine Plans & Pricing

Let's look at the pricing structure of WP Engine and see how they fare against Bluehost.

Since WP Engine only offers managed WordPress hosting plans, there is only one group of plans to look at. Four managed plans are offered and they include the Startup, Growth, Scale, and Custom plans.

Low-End plan

The StartUp plan costs $25 (normally $30) and comes with a capacity of 25,000 visits per month, 10GB of local storage, 50GB bandwidth per month, and one website. Other features such as Genesis Framework, 24/7 chat support, transferable sites, largeFs, global CDN and automated SSL certificates are included for free.

Bluehost BasicWP Engine Startup
Websites AllowedOneOne
Visits per MonthUnlimited25.000
SSD Storage50GB10GB
SSL CertificateFreeFree
Free DomainYesNo
Website Transfer$149Free
Professional Email$2.99No
Marketing Credits$200 FreeNo
Uptime Guarantee99.90%99.95%
Money-Back Policy30-days60-days
Website BuilderWeeblyCustom Builder
Old Price$7.99$30.00
Discounted Price$2.95$25.00

Medium-End plan

The next plan costs a lot more at $95.83 per month (normally $115 per month). Users get 100,000 capacity for visitors per month, 20GB of local storage, 200GB of bandwidth per month and five websites. Other included features include Genesis Framework, 24/7 chat support, transferable sites, largeFs, global CDN, automated SSL certificate, imported SSL certificate, and 24/7 phone support.

Bluehost PlusBluehost choice PlusWP Engine Growth
Websites AllowedUnlimitedUnlimitedFive
Visits per MonthUnlimitedUnlimited100.000
SSD StorageUnlimitedUnlimited20GB
SSL CertificateFreeFreeFree
Free DomainYesYesNo
Domain Privacy$11.88/yrFreeNo
Website Transfer$149$149Free
Professional Email$2.99$2.99No
Anti-Spam1 SpamExperts1 SpamExpertsNo
Marketing Credits$200 Free$200 FreeNo
Uptime Guarantee99.90%99.90%99.95%
Money-Back Policy30-days30-days60-days
Website BuilderWeeblyWeeblyCustom Builder
Old Price$10.99$14.99$115.00
Discounted Price$5.45$5.45$95.83

High-End plan

The Scale plan costs $232 per month (normally $290 per month) and comes with a capacity for 400,000 per month, 30GB of local storage, 400GB of bandwidth per month, and fifteen included sites. Genesis Framework, 24/7 chat support,  transferable sites, largeFs, global CDN, automated SSL certificate, imported SSL certificate, and 24/7 phone support are also included at no extra charge.

Bluehost ProWP Engine Scale
Websites AllowedUnlimited30
Visits per MonthUnlimited400
SSD StorageUnlimited50GB
SSL CertificateFreeFree
Free DomainYesNo
Domain PrivacyFreeNo
Website Transfer$149Free
Professional EmailYesNo
Anti-Spam1 SpamExpertsNo
Marketing Credits$200 FreeNo
Uptime Guarantee99.90%99.95%
Money-Back Policy30-days60-days
Website BuilderWeeblyCustom
Old Price$10.99$290.00
Discounted Price$5.45$241.67

Custom Plan

The fourth plan is the custom plan and it has no price tag – you'll need to reach out to the team at WP Engine to create that if you so wish.

Is this a bad deal? No, not if you are planning on hosting a professional WordPress website. In fact, if we were to remove our “cheap tinted” glasses for a moment we'd see that it is possible that WP Engine's plans worth all the dollar signs you'd have to throw out of your bank account to purchase their plans.

Extra Features

All hosting companies have that extra thing that stands them apart from the crowd – whether it is green technology or some extra incentive, it is important to go through the extra features of a hosting company before going with a choice.

Bluehost Extras:

  • In case you need to manage your domains through them, Bluehost has a domain manager
  • One-click installations for over 100+ apps from MOJO
  • Bluehost has CDN access
  • Bluehost offers hotlink protection to protect your data
  • Bluehost supports the use of PHP PEAR packages, Perl modules, Cron jobs, and Apache handlers
  • Bluehost supports both MySQL and PostgreSQL databases and you can use either phpMyAdmin, Remote MySQL, or phpPgAdmin to manage your databases
  • Bluehost is an officially recommended web host by WordPress
  • Bluehost doesn't make use of SSD's for shared hosting servers, and if you know your tech, that might eventually translate into some speed problems
  • Bluehost offers the services of website builders like Weebly

WP Engine Extras:

  • You can choose where you want your servers to be located when you sign up. You have the option to chose between places like Australia, Belgium, Canada, Germany, Taiwan, the UK, and the US
  • WP Engine's architecture is built on a proprietary technology called EverCache. It's one of the best available caching systems for WordPress. This system allows your website to experience and handle traffic spikes without a drop in performance
  • WP Engine has global CDN installed on all plans
  • All plans come with an SSL certificate
  • WP Engine comes with staging areas
  • WP Engine has the option to create a custom plan that will suit the needs of your websites if their normal plans are not enough for your needs
  • WP Engine provides daily automatic backups
  • WP Engine allows users to run page speed tests from their backend without third party interference

Major Differences between WP Engine and Bluehost

  • Bluehost has a lot of plans while WP Engine only offers managed WordPress hosting
  • WP Engine is much more expensive than Bluehost
  • WP Engine offers free daily backups, Bluehost doesn't (or does, it really is a matter of language when you think of it)
  • WP Engine has limits on visitors and charges extra when those limits are exceeded, BlueHost doesn't
  • Bluehost offers 24/7 customer support on all channels on all their plans, while WP Engine's cheapest plan doesn't come with phone support.

Bluehost vs. WP Engine: Our Pick

It would be a bit disingenuous to come up with a straight answer here. In terms of performance, WP Engine absolutely destroys Bluehost. But in other areas like pricing and customer support, Bluehost came out on top. However, we wouldn't want to reach a straight cut conclusion that one host is better than the other. We have something much better – a piece of advice.

If you don't plan on creating a WordPress site, then Bluehost offers the best service for you. However, if you want to create or you own a WordPress site and you are willing to pay heavily for elite performance, then WP Engine is the choice for you.

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