10 Best AI Tools to Use for Content Creation On Your Website in 2025

Remember when writing website content meant staring at a blank page for hours? Those days are quickly becoming history. AI has transformed website content creation from a painful time-sink into something surprisingly manageable, even enjoyable.

Our team at Mamboserver started experimenting with AI writing tools about two years ago, skeptical they’d produce anything usable. Now? They’re essential parts of our content workflow. And we’re not alone – a recent survey shows over 75% of marketers now use AI tools in some capacity, while nearly 20% of businesses rely on them to generate entire content pieces from scratch.

The technology keeps getting better at an almost alarming pace. Just last month, we used ChatGPT to create a product description that barely needed editing. Six months ago, the same prompt would have given us a robotic text that screamed, “AI-generated!” The improvement curve is steep, and we’re still in the early stages.

As Ross Fledderjohn, who heads SiteRight & Stammer.ai, puts it: “Right now is the worst these AI apps will ever be!”. Tech giants clearly agree – Amazon, Microsoft, Alphabet, and Meta plan to pour over $320 billion into AI infrastructure in 2025 alone.

The challenge isn’t whether to use these tools anymore but which ones actually deliver results worth your time and money. Most content creators we know use at least three different AI tools depending on what they’re working on – one for blog posts, another for social content, and something else entirely for visuals.

To cut through the noise, our team has tested dozens of options over the past year and narrowed down the 10 best AI tools built explicitly for website content creation. Each has its strengths for different content types, and we’ve broken down exactly what they’re good at (and where they fall short).

How We Tested These AI Tools

We didn’t want just to skim the surface with these tools, so we put them through rigorous real-world testing. Our content team created actual website content using each tool – everything from landing pages to blog posts to product descriptions.

Each tool was tested on multiple content types to see where it really shined. We evaluated the quality of the output, how much editing it needed, SEO capabilities, and perhaps most importantly, how easy it was to use. Because let’s face it – a powerful tool that takes forever to learn isn’t much help when you’re on a deadline.

We also looked at pricing from the perspective of different business sizes. What makes sense for a solo entrepreneur might be impractical for a mid-sized company’s marketing team.

Our ratings come from this hands-on testing rather than just company claims. We wanted to see what these tools could actually do on a typical Tuesday afternoon when you need content fast.

The Benefits of AI Website Content Creation Tools

Creating good website content traditionally eats up hours. Our team used to spend 6-8 hours on a typical 1,500-word page when you factor in research, writing, editing, and optimization. With AI tools in our workflow, we’ve cut that down to about 2 hours for the same quality – that’s 75% time savings we can reinvest elsewhere.

Scaling Content Without Scaling Headcount

One of the biggest challenges for growing websites is creating more content without hiring more writers. AI tools let us produce significantly more content with the same team size. What used to take our entire week now takes about two days.

Cost Efficiency

Outsourcing website content typically costs $150-200 for a well-written, optimized 1,500-word page. Using AI tools as part of our creation process has reduced our content costs by about 60% while maintaining quality standards. Even when we factor in editing time, the math still works heavily in AI’s favor.

Consistent Quality Across Your Site

Building out a full website with dozens or hundreds of pages meant inevitable quality variations between pages. AI tools maintain the same tone, style, and quality standards across your entire site, which visitors definitely notice (even if they can’t put their finger on why the site feels more professional).

SEO That’s Built In, Not Bolted On

Modern AI tools have surprisingly sophisticated SEO capabilities. They analyze competitors, suggest keywords, recommend content structure, and propose internal linking strategies. This means the content is optimized from creation, not as an afterthought.

Speed to Market That Makes a Difference

Being first with quality content on a trending topic in competitive niches can mean capturing significant traffic. AI tools let us publish comprehensive, well-researched content in days rather than weeks – a difference that directly impacts our traffic numbers.

1. ChatGPT: Best for All-Around Content Creation

ChatGPT has become our team’s go-to for drafting almost any type of website content. We use it daily for landing pages, blog posts, product descriptions, and FAQ sections. The paid version includes web search capabilities that keep information current, memory features that remember your preferences, and custom instructions that help maintain brand voice. Recent updates have seriously improved its SEO capabilities, too.

Pricing

Free tier available with basic features. Plus plan costs $20/month, Pro is $200/month with advanced capabilities, and team access runs $25/user/month.

We’ve found ChatGPT excels at creating first drafts for most website pages, generating variations of content for A/B testing, and quickly producing different sections across your site with consistent voice.

2. Murf: Best for Website Audio

Murf has become our go-to free AI voice generator. With over 200 realistic voice options covering multiple languages and accents, it adds audio content without recording studios. We can adjust tone, pitch, and speed, add emphasis, and integrate background music to create professional audio for any website.

Pricing

Free plan available for basic use. The standard plan costs $19/month, the Pro plan is $26/month with advanced features, and Enterprise access runs $59/month.

Our team uses Murf primarily to create narration for website videos, audio versions of written content for accessibility, product explanations, and guided website tours.

3. Jasper: Best for Marketing Copy That Converts

Jasper has become our specialist tool for marketing-focused content. It includes over 50 templates for different content types, brand voice settings that keep messaging consistent, and integrates nicely with SEO tools like Surfer. Its editor works particularly well for crafting persuasive landing pages and blog posts that drive action.

Pricing

Creator plan starts at $39/month for individuals. Pro plan costs $59/month and adds team features and higher limits. Enterprise options include custom training for your specific brand.

Jasper delivers outstanding results for businesses that need consistent, conversion-focused content across their site, especially for sales pages, product descriptions, and email sign-up pages.

4. Claude: Best for Natural-Sounding Copy

Claude creates the most human-sounding content we’ve tested. It’s exceptional at maintaining context and producing writing that flows naturally – not like it was assembled from templates. This makes it particularly valuable for website sections where tone really matters.

Pricing

Free version available. Pro plan costs $18/month with expanded features and higher usage limits. Team access runs $25/person/month, with enterprise options for larger organizations.

Our team turns to Claude whenever we need content that absolutely has to sound natural – About pages, company history sections, and service descriptions where an authentic voice makes all the difference.

5. Surfer SEO: Best for Search-Optimized Content

Surfer SEO has transformed how we approach SEO content. It analyzes top-ranking competitors to suggest optimal structure, keyword placement, and related terms. Its real-time editor guides content creation with specific recommendations that actually impact rankings.

Pricing

Basic plan starts at $69/month. More advanced plans range from $149-$249/month depending on features and content volume.

Surfer SEO has become our default tool for any content where search ranking is the primary goal, especially for competitive industries where content optimization makes or breaks visibility.

6. Copy.ai: Best for Quick Website Elements

Copy.ai is our rapid-response tool for shorter website elements. With over 90 templates and an intuitive drafting system, it quickly generates headlines, button text, meta descriptions, and feature highlights. Its Chrome extension lets you create content directly within most website builders.

Pricing

The free plan includes 10 credits monthly. Business plans cost $49/month with expanded features, and enterprise options are available for larger teams.

Our team relies on Copy.ai for creating conversion-focused microcopy – headlines, subheadings, CTAs, product feature bullets, and other short elements that drive user action.

7. Canva: Best for Website Visuals

Canva has evolved beyond basic design into an AI powerhouse for website visuals. We use it to turn text prompts into custom images, convert rough sketches into polished graphics, and quickly generate multiple design options. You can adjust aspect ratios and edit generated images to fit your website’s aesthetic perfectly.

Pricing

Free tier available with basic features. Pro plan costs $12.99/month for advanced image generation, and team access runs $14.99/user/month.

Our design team uses Canva constantly for website imagery – hero banners, section backgrounds, feature illustrations, and visual assets that need to maintain consistency across the site.

8. InVideo: Best for Website Video Content

InVideo has streamlined our video creation process with over 1,000 templates designed for website contexts. We use it for product demos, background videos, and testimonial compilations. It includes access to extensive stock footage libraries and editing tools that non-video experts can actually use.

Pricing

Free plan available but includes watermarks. Premium access costs $30/month, with a 50% discount for annual subscriptions.

Our team turns to InVideo to create engaging visual content for landing pages, product demonstrations, background elements, and promotional sections throughout our clients’ websites.

9. Synthesia: Best for Spokesperson Videos

Synthesia has revolutionized how we create presenter videos using AI avatars. This eliminates filming costs while creating professional-looking video content. With support for 140+ languages and extensive customization options, it creates personalized video messaging that can be updated whenever website content changes.

Pricing

Individual plan costs $30/month. Enterprise options are available with custom pricing based on usage and features needed.

Our video team relies on Synthesia to create instructional content, product demonstrations, welcome messages, and presenter-style videos for client websites.

10. Descript: Best for Multimedia Editing

Descript has transformed how we handle audio and video editing for website content. Its text-based editing makes revising multimedia content surprisingly easy – we can remove filler words, add smooth transitions, and even create digital voice clones to maintain consistent audio across a site.

Pricing:

Free plan with basic features. Paid plans start at $12/month, with pricing based on usage and team size.

Our multimedia team relies on Descript for maintaining consistent audio and video elements across client websites, especially for sites with extensive multimedia that needs frequent updates.

Summary and Comparison Table

We’ve put all these tools in a table so you can easily compare them.

Challenges of AI Website Content Creation

Despite their benefits, these tools come with challenges our team has learned to navigate:

The Originality Challenge

AI tools follow patterns rather than creating truly unique ideas. We’ve found website content can feel formulaic without adding unique perspectives, examples, and insights during editing. It’s essential to inject your brand’s unique viewpoint and experience into AI-generated content.

Authenticity Gap

AI-generated content often lacks the authentic voice that comes from lived experience. For website sections where emotional connection matters most – like your brand story or mission statement – we’ve found AI needs significant customization or should serve as an editor rather than the primary creator.

Voice consistency Issues

Maintaining a consistent brand voice across an entire website requires vigilance. We’ve noticed that AI-generated content from different sessions or tools can show subtle variations in style, terminology, and tone without careful oversight and strong brand guidelines.

Factual Accuracy Concerns

One of our biggest lessons is that AI sometimes produces inaccurate information or outdated details. For technical specifications or specialized information, we’ve implemented thorough fact-checking processes. The more niche your industry, the more verification you’ll need.

Search Algorithm Considerations

Search engines keep getting better at identifying unedited AI content. Our SEO team has found that websites relying too heavily on unmodified AI content can face ranking challenges. Human editing, unique insights, and original research help prevent this issue.

Cultural Nuance Limitations

Most AI tools struggle with cultural context and language subtleties. For websites targeting international or specialized audiences, we’ve learned that significant human refinement is necessary to ensure content resonates appropriately with diverse readers.

How to Create Website Content with AI Tools: Step-by-Step

Our team has developed a workflow that leverages AI strengths while mitigating their weaknesses:

1. Define your audience clearly

Before opening any AI tool, get crystal clear on who you’re creating content for. We create detailed audience profiles with specific pain points, objections, industry terminology, and expectations. The more specific your audience understanding, the better your AI prompts will be.

2. Choose the right tool for each website section

Different website elements need different AI capabilities:

• For landing pages: Use conversion-focused tools like Jasper
• For blog sections: Choose long-form generators with SEO capabilities like Surfer
• For product pages: Select tools specialized in benefit-driven descriptions
• For technical sections: Prioritize accuracy with tools like ChatGPT or Claude

3. Create a detailed content strategy

Before generating anything, map out your entire website content plan. Define key messages, tone requirements, and goals for each page. We’ve found that providing AI with this context dramatically improves output quality and consistency.

4. Use AI for strategic keyword research

Let AI tools identify relevant keywords for each website section. Focus on search intent rather than just volume metrics. We’ve found that comprehensive topic coverage across your site works better than keyword stuffing individual pages.

5. Generate initial content drafts

When prompting AI tools, be specific about:

• Your exact target audience
• The tone and style you want
• Length and formatting requirements
• Key points that must be included
• Examples of content you like

6. Edit thoroughly

This is where human expertise makes all the difference. Review AI outputs for:

• Factual accuracy and current information
• Brand voice consistency
• Logical flow and structure
• Natural keyword integration
• Opportunities to add your unique insights

7. Add multimedia elements

Use AI tools to generate supporting images, videos, and audio that complement your written content. Ensure these elements match your branding guidelines and enhance your message rather than distracting from it.

8. Test with real users

Set up A/B testing to compare different AI-generated content versions. Monitor important metrics like:

• Conversion rates
• Time on page
• Bounce rates
• Search rankings
• User feedback

9. Establish a regular update process

Create a system for keeping AI-generated content current. We schedule quarterly reviews for all website content, with more frequent checks for time-sensitive information or technical details that might change.

10. Maintain human oversight

While AI tools create efficiency, human expertise remains essential for:

• Strategic direction and messaging
• Fact-checking and accuracy
• Brand voice consistency
• Legal compliance
• Cultural sensitivity

Conclusion

AI content tools have fundamentally changed how we build and maintain websites at Mamboserver. They’ve dramatically improved our efficiency, helped maintain quality across large sites, and enabled optimization that would be impractical through traditional methods alone.

The secret to success isn’t complete automation but strategic collaboration between your team and these AI systems. The tools we’ve highlighted provide incredible capabilities, but they deliver the best results when guided by human expertise, refined with editorial judgment, and overseen by people who understand your brand and audience.

If you’re just getting started with AI for your website, begin with one tool and a limited section of content. Experiment to find which systems work best for your specific needs, then gradually expand while maintaining quality review processes.

Website content creation continues evolving rapidly, with AI capabilities improving monthly. Organizations that develop effective AI implementation strategies today gain significant advantages in content quality, production efficiency, and market responsiveness that directly impact bottom-line results.